‘DROP’ is an Underwater tours app. It is specifically designed for all underwater addicts who want to book an exceptional tour from start to finish.

overview

As part of my education in “Create,” we have been asked to think about a concept of Touring app for a specific target audience.

concept

My concept was an underwater tour app for  Sea Addicts Looking for the next adventure. the app that collects all the underwater activities And their booking process from start to finish.
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target

My goal was to create an easy orientated interface for the user to jump right in and Schedule a tour instantly And with full confidence with the experience they will receive.

my Challenges

my Challenges

Wireframe

The wireframe was originally created for overseas tours in general, so some adjustments had to be made to fit into the concept of underwater tours.

Specific audience

The target audience was very specific – underwater enthusiasts. While it’s fun to design for a specific audience, it requires more thought, They have their own internal preferences and manner of speech that requires research.

Lots of information

Before booking a tour there’s lots of information you need to perceive. Visual information- pictures of the tour guide, from the site, and the activity are necessary as well. All information should be clear and readable so the user won’t be overwhelmed.

booking process

I wanted users to have easy booking experience all in app, including checking the guide fit Without having to go to external apps like Whatsapp.

Research
and Analysis

User Research

In my user research, I have conducted interviews with five different Members of ״PADI״-recreational diving membership and diver training organization (whom I׳m a member of too).
It scored exactly to understand the persona.

One of my questions was:

״What are your Obstacles when looking for your next offshore action?״

some said it sucks to get prepared, pack equipment, travel a distance, and then get to the location and be disappointed. whether the site climate is bad, it׳s polluted or it’s overcrowded.

Others said they have difficulty finding people to join them. It is important to note that staying underwater should be done with another person for safety reasons.

But most of them said that their adventurous mood pops up from nowhere. They want to be able to decide that they are going to dive today and without further Preparation to be in the water.
Lowri put it well:

"The adventurous people are not the kind of people who open a calendar and plan. bureaucracy gives us the chills. We just want to dive in and that everything will work out around us."

-Lowri James

Research competitors

In most of these apps I use frequently, it has helped me a lot while designing the app. Small but important things – such as the importance of photos, convenient chat, and the ability to filter relevant options. I believe the right way to learn an app is to just use it.

The target users of ‘DROP’ are Adventurers, Sea Addicts But also people who want to do something special on their vacation.  The conclusions I came to:

  • The users want to schedule a tour instantly. Without dealing with bureaucracy and arrangements.
  • Users don't know what to expect when diving at a new site. There is no reliable platform that coordinates recommendations. Most of the exceptional places rumor has it among friends.
  • The sea attracts them because they are very visual people. Showing them a stunning picture from the desired destination usually seduce them.
  • These users have a strong preference for mobile-first, fast, real-time communication. Email just doesn’t cut it anymore.

my solution

The solution that I came up with, as a result of the research I did – is that our users get an all-app booking experience. you start by searching for a tour, the search experience feels like an unnoticeable scroll on social media-Fill in with stunning photos of your diving opportunities, starting with the “hot” and recommended tours at first. The moment you select a tour there is a chat where you can interact with the guide and ask anything, and sign Formal documents for diving by a click of a button- witch cancel out all the exhausting part of diving. And that’s it! All that’s left is to jump into the water.

the
user interface

Pictures

The sea is an interesting and visually fascinating world, people are drawn to it because of its beauty. Photos are a powerful tool to attract people to tours.

Recommended

The most recommended (constantly updated) categories are always on the top, which will increase the chances of users having a good experience. Also, naturally, people will buy more services that seem popular.

filter

Easy filtering by tapping on a category that arouses user interest. This filter method launches every user right on the main screen without the user having to make any decisions before.

color
inspiration

The deeper the darker

One of the things every beginner diver learns is that as you dive deeper the colors “disappear” and everything becomes more monochromatic. I was inspired by this and decided on a background with a Gradient that is reminiscent of sea depth.

The deeper the darker

One of the things every beginner diver learns is that as you dive deeper the colors “disappear” and everything becomes more monochromatic. I was inspired by this and decided on a background with a Gradient that is reminiscent of sea depth.

Bright spot in the sea

Oftentimes, species use vivid colors to ward off predators, warn they might be poisonous or to better blend in with their surroundings among coral reefs and kelp forests. Usually the colors that will stand out more on the blue of the sea are red and warm colors. So to emphasize important things I used a reddish hue.

Typography
inspiration

I cut the numbers in such a way that gives them a feeling that the waterline is flooding Above them. Our eye easily completes things we are used to seeing like- numbers, that’s why readability is maintained. This is also a more interesting way to present useful information.

GUIDE
PROFILE

AT first, the profile picture of  the guide is with a diving mask – there is something humorous about it. As soon as interest is shown in his tour the mask goes down. It is important to see the face of the guide before the user decides to go with him.

Thank you for taking the time to go over my project.

CON-
TACT

CON-
TACT

CON-
TACT

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