‘DROP’ is an underwater tour app. It is specifically designed for all underwater addicts who want to book an exceptional tour from start to finish.


As part of my design program at Create, we were asked to think about a concept for a tour app for a specific target audience.


My concept was an underwater tour app for sea addicts looking for the next adventure. The app brings together a host of underwater activities and facilitates their booking process from start to finish.


My goal was to create an easy-to-navigate interface for the user to jump right in and schedule a tour instantly, with full confidence in the experience they will receive.

My challenges

My challenges ​


The wireframe was originally created for overseas tours in general, so some adjustments had to be made to fit the concept of underwater tours.

Specific audience

The target audience was very well-defined – underwater enthusiasts. While it’s fun to design for a specific audience, it requires more thought, since they have unique preferences and jargon that requires research.

Lots of information

Before booking a tour there’s lots of information you need to receive. This includes visual information such as a photo of the tour guide, photos from the site, and the activity itself. All information should be clear and readable so the user won’t be overwhelmed.

Booking process

I wanted users to have an easy booking experience all in app, including checking the guide fit, without having to go to external apps to communicate with the tour guide.

Research and analysis ​

User Research

In my user research I conducted interviews with five members of PADI – a recreational diving membership and diver training organization (of which I’m a member too). The interviews ensured that I fully understand the user persona.

One of my research questions was:

״What are your Obstacles when looking for your next offshore adventure?״​

Some said it’s irritating to get ready, pack equipment, travel a distance, and then get to the location and be disappointed – whether because the site climate is bad, it’s polluted or it’s overcrowded.

Others said they have difficulty finding people to join them. Underwater adventures should be pursued with another person for safety reasons.

Most interviewees said that their adventurous mood pops up out of nowhere. They want to be able to decide that they are going diving today and without further preparation jump in the water.
Lowri put it well:

״Adventurous people are not the kind of people who open a calendar and plan. Bureaucracy gives us the chills. We just want to dive in and that everything will work out around us.״​

-Lowri James

Competitor analysis

Travel apps I use frequently helped me a lot while designing this app. I noticed small but important things, such as the importance of photos, convenient chat, and the ability to filter relevant options. I believe that the best way to learn about a competitor’s app is to just use it.

The target users of ‘DROP’ are adventurers, sea addicts, but also people who want to do something special on their vacation. The conclusions I came to are:

My solution ​

The solution that I came up with as a result of the research is that the users should get an all-app booking experience. You start by searching for a tour, the search experience feels like an unnoticeable scroll on social media – filled with stunning photos of your dive site options, starting with the “hot” and recommended tours first. The moment you select a tour there is a chat where you can interact with the guide and ask anything, and sign formal documents for diving with the click of a button. And that’s it! All that’s left is to jump into the water.

The user interface ​


The sea is a visually fascinating world, people are drawn to it because of its beauty. Photos are a powerful tool to attract people to tours.


The most recommended (constantly updated) categories are always on top, which will increase the chances of users having a good experience. Also, naturally, people will buy more services that seem popular.


Easy filtering by tapping on a category that raises user interest. This filter method launches right on the main screen without the user having to make any decisions previously.


Endless scrolling is something we know works from social networks. People enjoy choosing their preferences and continuing to scroll more and more...

Color inspiration ​

The deeper the darker

One of the things every beginner diver learns is that as you dive deeper the colors “disappear” and everything becomes more monochromatic. I was inspired by this and decided on a background with a Gradient that is reminiscent of sea depth.

The deeper the darker

One of the things every beginner diver learns is that as you dive deeper the colors “disappear” and everything becomes more monochromatic. I was inspired by this and decided on a background with a gradient that is reminiscent of sea depth.

Bright spot in the sea

Oftentimes, species use vivid colors to ward off predators, warn they might be poisonous or to better blend in with their surroundings among coral reefs and kelp forests. Usually the colors that will stand out more on the blue of the sea are red and warm colors. So to emphasize important things I used a reddish hue.

​Typography inspiration

I cropped the numbers in such a way that gives them a feel like the waterline is flooding above them. Our eye easily completes things we are used to seeing like numbers, that’s why readability is maintained. This is also a more interesting way to present useful information.

​Guide profile

At first, the profile picture of the guide is with a diving mask – there is something humorous about it. As soon as interest is shown in the tour, the mask comes off. It is important to see the guide’s face before the user decides to choose him or her for the trip.

App screens

Thank you for taking the time to go through my project.​




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