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About Impactful

Impactful merged from the realization that numerous tech professionals aspire to pursue meaningful career paths while aiming to retain their high-tech expertise.

Stemming from this concept, onboarding was born – a streamlined onboarding designed to connect individuals with meaningful employment opportunities that align with their skills and values, sourced from a network of impactful jobs.

Full Disclosure​

Impactful is a real project that unfortunately isn't currently live. While working at Lama AI, I designed the user experience process for loan applicants' onboarding. As 'Lama' is under NDA, I'm sharing insights from it alongside 'Impactful's design.

For

Impactful

Timeline

March 2022 - May 2022

Role

Lead Designer

High level goals

Build user trust in the system so that they feel confident enough to apply for jobs by the end of the process.

Challenges along the way

Designing the onboarding process posed many complex challenges that needed careful attention.
The first challenge we encountered was the significant dropout rate at the signup stage, prompting us to reassess how to seamlessly integrate the signup process without deterring users.

Another concern was the amount of information we needed to collect from users. We aimed to reduce the effort required from users while keeping them engaged throughout the onboarding journey.

Lastly, given that most users would access the platform via their phones, we prioritized ensuring seamless optimization for mobile devices

Competitors

Following thorough research and experimentation with leading onboarding processes, I’ve noticed a prevailing trend: many opt for a one-question-at-a-time approach rather than inundating users with a multitude of questions on a single page. This method offers users quick wins, significantly improving their overall experience.

Lemonade

Typeform

Lendflow

The Zebra

Evident Capital

Asana

Netflix

square

No blank pages

Our research revealed that users often feel overwhelmed when faced with blank pages requiring them to input data from scratch. Yet, when given options, to select from, they did it without hesitation.

For instance, we provided users with the flexibility to either manually input their complete work experience in a text box or effortlessly provide their LinkedIn profile link, empowering our AI to generate a profile on their behalf. This approach not only demonstrated our dedication to saving users time and energy but also enabled us to gather necessary data. efficiently.

Key learnings

First thing first

We aimed to logically group questions by topic. We began with easy, enjoyable questions, gradually moving to more challenging ones. By the time users reached the tougher questions, they were already heavily invested, significantly reducing the likelihood of abandonment.

Value-first

Initially, we placed the login at the start of the process, but noticed user drop-offs. We reversed the order so users only log in when interested in a position, ensuring they understand the value before signing in.

Mobile First

Given the growing number of users accessing content on mobile, our primary focus was a mobile-first approach. This strategy prioritizes enhanced engagement and usability.

Impactful

We asked users: 'What would motivate you to leave your current job for one with a more impactful role?' Their response was predictable: people are more likely to make this transition if encouraged by a trusted friend.
To replicate this sense of trust, our design and copywriting aim to foster a friend-like relationship with users. This led to adopting a friendly and straightforward design language, unlike the formal tone of LinkedIn.

The user interface

To infuse the platform with a friendly vibe, I chose cheerful colors and rounded corners for our UI to create a welcoming and approachable user experience, evoking positive emotions and enhancing engagement.

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Contact Here

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Thank you for your Interest

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